Komatsu has been building machines that shape the world for more than a century. We created a new product visual identity, evolving Komatsu’s iconic three-line graphic into a dynamic system that expresses movement and progress. The three lines represent society, users and Komatsu moving forward together, connecting the machines themselves to the brand promise, “Creating value together.” Together with a new system for product names and technical features, the identity works across machines of radically different scales and forms, creating a stronger and more unified expression while remaining unmistakably Komatsu.