Yamamasa Koyamaen has been making tea in Uji for generations. We redesigned the packaging for its range of Japanese teas, creating a system that brings clarity and character to each variety while building on the visual language of a traditional Uji tea house. Calligraphy, typography and colour come together across a family of tins that feels both distinctly Japanese and contemporary. The result respects the history behind the tea without being held back by it, giving a traditional brand a stronger presence for today.