Caster is changing the way we think about where work happens. We created a corporate visual identity around its mission to make remote work the norm. Inspired by road and transit signage, the visual language plays with the familiar symbols of commuting for a company working to make the commute itself less necessary. A clear system of typography, colour and directional graphics brings the idea to life across Caster’s corporate communications, creating an identity that is direct, rational and distinctly its own.