Konica Minolta is a 150-year-old company built on seeing what others cannot. Across two projects, we worked with the brand at very different moments in its story: creating the identity for its 150th anniversary, celebrating a century and a half of innovation, and building the brand identity for FORXAI, its imaging IoT platform that brings together a legacy in optics with the possibilities of AI. One looks back, the other forward. Together, they connect Konica Minolta’s history of imaging and technology with how it continues to see, interpret and shape what comes next.